New Reviews (included in paperback edition):

“A book like no other . . . Highly recommended to anyone who was alive when the Beatles rocked our world, or for those who came later that want to visit Beatle magic for the first time.”  —Lauren Passarelli, Guitar professor and Beatles expert, Berklee College of Music


“Candy Leonard’s evocative book is filled with striking insights into the experiences and sensibilities of the young who plunged into Beatlemania, and contributes much to a composite portrait of the sixties as they were lived.” —Todd Gitlin, author of The Sixties: Years of Hope, Days of Rage


“Candy Leonard’s focus on the way the Beatles’ fans saw them—particularly as they changed, musically and otherwise, during the 1960’s—is both innovative and revealing, and adds new dimension to how we think of the Beatles and their accomplishments.” —Allan Kozinn, former New York Times music critic and author of The Beatles: From the Cavern to the Rooftop


“As a college level Beatles instructor, I find Dr. Leonard’s work accessible to students new to the fields of sociology and critical cultural studies. This text puts the ‘popular’ back in Popular Culture Studies. What Howard Zinn accomplished in A Peoples History of the United States, Dr. Leonard achieves in Beatleness, a true People’s History of The Beatles.” —David Gallant, Suffolk University, Boston


“Beatlemania was a singular force in the history of the world, and it has never been capably explained in all of its dimensions. But Candy Leonard’s Beatleness gets us a little bit closer. This is a soulfully written, genre-defying book that should be of interest to Beatles fans and cultural historians alike.” —John McMillian, author of Beatles vs. Stones


“Unique among Beatle books—and I’ve read just about all of them— Beatleness is a heartfelt exploration of the relationship between the lads from Liverpool and first-generation fans, showing how that relationship changed all of us. You will find yourself in these pages, and you will love what you read.” — Jude Southerland Kessler, author of The John Lennon Series


“A book that’s bound to give even a modest fan a unique look at how the Beatles forever changed the world of music.” —US Airways Magazine


Beatleness demonstrates that the Beatles are an important part of who we are as Baby Boomers.” —Paul Briand, Baby Boomer Examiner


“Leonard connects Beatles fans’ experiences with the tumult of the times, creating a rich and insightful study of what truly has to be one of the most significant phenomena of the 20th century.” —William Routhier, Boston Music Examiner


“Beatleness taps into our generation’s collective memory and evokes the sixties through our personal relationship with the Beatles. The Beatles were our troubadours who helped us make sense of a turbulent era, and Beatleness shows us how. For those who want to see how the Beatles helped define a generation, this is the book to read.” —Leonard Steinhorn Professor of Communication, American University, and author of The Greater Generation: In Defense of the Baby Boom Legacy


“An accessible read and an often fascinating journey of how one generation has incorporated the Beatles’ music into their lives. . . . Fills a knowledge gap in the band’s vast history. . . . First generation fans will appreciate this look back at a particular time in music history, while subsequent generations will enjoy learning why the band still plays a significant part in music and general history.” —Kit O’Toole, author of Songs We Were Singing: Guided Tours Through the Beatles’ Lesser-Known Tracks


“With the sheer number of Beatles-related books available, it seems a fool’s errand to try to write one that offers a fresh perspective. Leonard’s Beatleness, however, does just that, because she goes straight to a vital (and largely-ignored) Fab Four source: the fans….she builds a three-dimensional, completely human tale, the likes of which has never before been tackled by a Beatles author.” —Allison Johnelle Boron, Goldmine Magazine


“In producing “Breakfast With The Beatles” for 25 years, one of my greatest ongoing challenges is trying to describe what it was like when Beatlemania was actually happening.  For first-generation and new fans alike, Candy Leonard’s “Beatleness” is the go-to source for exactly that. It goes way beyond the simple chronology of events, explaining why we felt the way we did about The Beatles and their music, and why they were so important to us. In telling the story this way, Beatleness provides a clearer picture of how they changed the world.” —Dennis Mitchell, Producer/Host of the globally syndicated, award-winning, “Dennis Mitchell’s Breakfast With The Beatles”

BEATLENESS on Best Beatle Gifts of the Year lists at Something Else Reviews and Glass Onion Beatles Journal

NEW REVIEWS of BEATLENESS by Steve Marinucci of Beatles ExaminerKit O’Toole of Something Else Reviews, and Rob Ross of PopDose.

Review at

Amazon Customer Reviews

 “I love this book! The beautifully written Beatleness will not only bring to life all the excitement for those that weren’t living yet during the Beatle years, it will cause major goosebumps, all over again, to those who were there. It’s an incredibly hip and astute account of all the Beatles’ major happenings that affected so many people around the world who were riveted to their every move. I can’t wait to read it again!”Will Lee, Grammy Award–winning bass player and studio musician, Late Show with David Letterman and Fab Faux


“A fascinating study of the Beatles’ resounding impact upon late-twentieth-century American culture. . . . While hundreds of Beatles books stake claims about being the definitive work, Leonard’s Beatleness finally gets to the heart of the matter, offering readers new insights into the unusual and lasting nature of Beatles fandom.”—Kenneth Womack, author of Long and Winding Roads: The Evolving Artistry of the Beatles and The Beatles Encyclopedia: Everything Fab Four


“Very impressive. Beatleness not only describes what it was like to be a hard-core fan from the beginning (like me), but explains it in an historical and personal context. For forty years of The FEST we’ve been celebrating our love for The Beatles with thousands of fans. Now we have a word for it.” —Mark Lapidos, president, Mark Lapidos Productions, and founder, The Fest for Beatles Fans


“Candy Leonard was ‘possessed’ when she first heard the Beatles, and Beatleness is her story and ours. It’s breezy, smart and open-hearted, and everyone who grew up with the band—or wants to know what that was like—will appreciate its insights and feel its emotional impact.”—Anthony DeCurtis, contributing editor, Rolling Stone


“From ex-employees to ex-lovers, we’ve seemingly heard from everyone associated with the Beatles. Beatleness finally lets us hear from another group: the fans whose lives were forever altered by rock’s greatest band. These are vivid snapshots of people who rode the wave—and suffered through the crash—of Beatlemania as much as anyone who worked for the band.” —David Browne, Fire and Rain: The Beatles, Simon & Garfunkel, James Taylor, CSNY and the Lost Story of 1970


“Sociologist Leonard marks the 50th anniversary of the Beatles’ arrival in the United States with a debut title that tells the legendary band’s story from the perspective of fans who experienced Beatlemania as it happened. Leonard interweaves highlights from interviews with hundreds of American fans born in the Forties and Fifties, situating their comments against the backdrop of the Sixties cultural, social, and political history and exploring how Beatlemania happened and why the Beatles became much more than just a musical group to millions of Americans. The book is at its best when Leonard steps away from historical context and focuses on how fans responded to each new Beatles single, album, and film, paying close attention to their reactions to the movies A Hard Day’s Night, Help!, and Yellow Submarine and the group’s shift from wholesome pop to more challenging and eclectic sounds. Observations can get repetitive and predictable, but the insight into how admirers interacted with the group’s work, felt a personal connection with a favorite Beatle, and responded to the band’s ever-changing sound and image is mostly fresh and fascinating.  VERDICT: This fun and insightful study of pop music fandom is recommended both to older Beatlemaniacs who were there and to younger fans who want to know what it was like to be a part of the phenomenon.” —Library Journal; Douglas King, Univ. of South Carolina Lib., Columbia



“Leonard manages to find a new angle of approach to the study of the Beatles . . . The value of the book hinges more on intergenerational comparisons and contrasts of how ‘Beatleness’ affected members of the youth demographic, especially when it comes to differing gender perspectives on the Beatles’ music. Leonard also provides a helpful overall sense of how the average American Beatles fan not only accommodated the lightning-speed stylistic shifts in the band’s music from 1964 to 1970, but how these changes affected the decisions they made in their own personal lives. . . . A welcome . . . sociocultural study for the Beatlemaniac bookworm.” -Kirkus Reviews